Tourism Data Spaces
EU initiative for open exchange of tourism data between member states and candidates. Our platform already exposes REST/JSON feeds aligned with the expected Data Space schemas.
Our contribution: 7 public JSON endpoints, CC-BY-4.0
EU · SMART TOURISM ALIGNMENT
Smart Serbia Travel in the EU smart-tourism ecosystem
The platform is designed to plug directly into the EU's flagship tourism initiatives — Tourism Data Spaces, DEPLOYTOUR, the Smart Tourism Capital award, Horizon Europe and Interreg. Open data, machine-readable feeds and interoperability with EU standards make it a natural partner for co-funded projects.
EU initiatives we align with
Six parallel programmes through which the platform can plug into EU funding and partner networks.
DEPLOYTOUR
EU programme for the deployment of smart-tourism solutions in candidate countries. Goal: pilot interoperable digital services replicable in other destinations.
Our contribution: pilot deployment at country scale
European Capital of Smart Tourism
Annual EU award for cities/destinations leading in 4 areas: digitalisation, sustainability, accessibility and cultural heritage. Novi Sad and Belgrade are potential applicants.
Our contribution: KPI evidence pack for applicants
Digital Tourism Initiative
EU framework for the digital transformation of tourism — from SMEs to national agencies. Focus on multilingual content, AR/VR, real-time data and AI tools.
Our contribution: 4 languages, AR modules, AI recommendations, multimodal map
Interreg IPA Western Balkans
Cross-border cooperation on cultural routes, gastronomy and natural heritage. Serbia, Bosnia & Herzegovina, Montenegro, Albania, North Macedonia — shared destinations under one digital layer.
Our contribution: technical backbone for shared routes
Horizon Europe — Heritage & Culture
Cluster 2: "Culture, Creativity & Inclusive Society" — research calls for heritage digitisation, audio guides, 3D reconstructions and UNESCO-site accessibility.
Our contribution: ready layer for UNESCO sites (Studenica, Sopoćani…)
Smart Tourism Score
Following the European Capital of Smart Tourism methodology: digital readiness, sustainability, accessibility and cultural heritage. Refreshed quarterly.
Digital readiness
82 / 100
Covers: 4 languages, REST API, mobile app, AR/VR, AI recommendations, real-time mapping.
Sustainability
71 / 100
Eco-Score module, low-CO₂ booking priority, off-season nudges, support for etno-villages and rural tourism.
Accessibility
68 / 100
WCAG 2.1 AA, audio guides, small-screen legibility, semantic structure. Roadmap: wheelchair labels and sensory maps.
Cultural heritage
89 / 100
5 UNESCO sites, 12th-century monasteries, etno-villages, Pirot kilim motifs in the design — cultural authenticity is the platform's identity core.
Funded projects
Currently 4 active and 1 planned EU projects connected to the platform, with €18M total budget across Interreg, Horizon Europe, DEPLOYTOUR, Creative Europe and Digital Europe.
4
active projects
€18M
total budget
5
EU programmes
2027+
planning horizon
Open data commitment
The platform exposes a public REST/JSON API with 7 endpoints (places, stays, tours, events, news, stats, regions). No API key, CC-BY-4.0 licence, ~12 fields per endpoint, machine-readable. Aligned with the EU Open Data Directive (2019/1024) and the HVD (High-Value Datasets) regulation.
7
JSON endpoints
~12
fields per record
CC-BY-4.0
licence
0
API keys required
Sustainability & CO₂ footprint
The platform's Eco-Score module tracks the carbon footprint of every booking and recommends lower-impact alternatives (rail over flights, etno-villages outside tourism hot-spots, off-season travel).
1,247 t
CO₂ saved this year through eco-friendly bookings
Methodology: difference between an average tourist arrival (flight + hotel + car) and patterns the platform promotes (rail/bus + rural stay + public transport). Refreshed monthly from booking data.
Multi-stakeholder framework
The platform is designed to connect government bodies, EU instruments, regional organisations and private operators into a single tourism offer.
Republic of Serbia
European Union
Ministry of Tourism
Tourism Organisation of Serbia
Western Balkans Tourism Org.
BIE (EXPO 2027)
UNESCO
EBRD
Partnership contact
For EU consortia, joint applications to calls, bilateral projects and institutional partnerships — please write to us directly.
Send a message
or directly: partnerships@smartserbia.travel