EU · SMART TOURISM ALIGNMENT

Smart Serbia Travel in the EU smart-tourism ecosystem

The platform is designed to plug directly into the EU's flagship tourism initiatives.

EU initiatives we align with

Six parallel programmes through which the platform plugs into EU funding.

DG GROW

Tourism Data Spaces

EU open tourism data exchange.

Our contribution: 7 public JSON endpoints

EU · 2024–2027

DEPLOYTOUR

EU smart-tourism deployment programme.

Our contribution: country-scale pilot

EU · ANNUAL AWARD

European Capital of Smart Tourism

Annual EU smart-tourism award for cities.

KPI evidence pack for applicants

DG CONNECT

Digital Tourism Initiative

EU digital transformation framework for tourism.

4 languages, AR, AI, multimodal map

INTERREG · IPA

Interreg IPA Western Balkans

Western Balkans cross-border tourism cooperation.

Technical backbone for shared routes

HORIZON · CLUSTER 2

Horizon Europe — Heritage & Culture

Heritage research calls under Horizon Europe.

Ready layer for UNESCO sites

Smart Tourism Score

Following the EU Capital of Smart Tourism methodology.

Digital readiness 82 / 100

4 languages, REST API, mobile app, AR/VR, AI, real-time maps.

Sustainability 71 / 100

Eco-Score module, low-CO₂ priority.

Accessibility 68 / 100

WCAG 2.1 AA, audio guides, semantic markup.

Cultural heritage 89 / 100

5 UNESCO sites, 12th-century monasteries, etno-villages.

Funded projects

Currently 4 active EU projects, total €18M.

4 active projects
€18M total budget
5 EU programmes
2027+ planning horizon

All funding news →

Open data commitment

Public REST/JSON API, CC-BY-4.0, 7 endpoints, ~12 fields each.

7 JSON endpoints
~12 fields per record
CC-BY-4.0 licence
0 API keys required
API documentation →

Sustainability & CO₂ footprint

Eco-Score module tracks every booking's CO₂ footprint.

1.247 t
CO₂ saved this year through eco-friendly bookings

Methodology: average tourist arrival vs platform-promoted patterns. Refreshed monthly.

Multi-stakeholder framework

Connects government, EU, regional and private actors.

Republic of Serbia
European Union
Ministry of Tourism
Tourism Organisation of Serbia
Western Balkans Tourism Org.
BIE (EXPO 2027)
UNESCO
EBRD

Partnership contact

For EU consortia and partnerships, contact us directly.