Total arrivals (year to date)
2.847.392
arrivals
+12.4% YoY
Republic of Serbia · Tourism · 2026
Tourism statistics
Open data on domestic and international visits, accommodation and the economic impact of tourism.
Source: Smart Serbia Travel platform · Statistical Office of the RS · WTO
Average stay (nights)
3.2
nights
+0.3 vs 2025
Accommodation occupancy rate
67.8
%
+4.2 pp
Total tourism revenue
€2.1B
+15.7% YoY
EU Smart Tourism score
78
/ 100
+6 vs 2025
Visitors by region
2.847.392 arrivals · YTD 2026
Accommodation type split
Share by type (% of nights)
- Hotels 38%
- Apartments 27%
- Etno-villages 14%
- Cabins 9%
- Hostels 6%
- Other 6%
Top 10 destinations
Ranked by visitor count in 2026.
| Rank | Destination | Visitors YTD | Growth | Rating |
|---|---|---|---|---|
| 1 | Beograd · Kalemegdan | 482.140 | +14,2% | |
| 2 | Zlatibor | 364.725 | +18,6% | |
| 3 | Manastir Studenica | 217.892 | +9,4% | |
| 4 | Tara | 198.540 | +21,1% | |
| 5 | Drvengrad (Mećavnik) | 176.318 | +11,8% | |
| 6 | Mokra Gora · Šargan 8 | 162.447 | +13,5% | |
| 7 | NP Đerdap | 148.206 | +24,7% | |
| 8 | Sirogojno | 121.870 | +8,2% | |
| 9 | Manastir Sopoćani | 98.312 | +6,9% | |
| 10 | Manastir Mileševa | 86.104 | +7,4% |
Visitors by source country
Top 10 source countries
Seasonal pattern (month by month)
Monthly visitor counts · 2026
Peak season: July–August
Average daily spend per visitor
EUR per day · by segment
-
Domestic €92 / EUR / day
-
EU visitor €180 / EUR / day
-
Other international €240 / EUR / day
- Lodging
- Food
- Tours
- Transport
- Shopping
- Other
EU-funded projects
Active and planned projects funded by EU programmes
-
Digital Heritage Trails – Western Balkans
€4.2M Active -
Smart Tourism Data Space – Pilot SRB
€1.8M Active -
Sustainable Mountain Tourism (Tara/Kopaonik)
€3.1M Active -
Eastern Serbia Heritage Corridors
€5.6M Planned -
Multilingual Audio Guides for UNESCO Sites
€0.9M Completed -
Open Tourism Data Platform – Serbia
€2.4M Active
EU Smart Tourism score
Assessment using the EU Smart Tourism Capital award criteria.
-
Digital readiness 82 / 100
Online bookings, digital guides, real-time data feeds. Learn more →
-
Sustainability 71 / 100
Low-CO₂ tours, certified eco-lodging, public-transport access. Learn more →
-
Accessibility 68 / 100
Site accessibility and visitor-support capacity. Learn more →
-
Cultural heritage 89 / 100
UNESCO sites, living traditions, festival infrastructure. Learn more →